2008 Edition : Valeurs croisées

Raphaële Jeune developed the concept and implemented it via the Art To Be association that she directs. Valeurs Croisées explores the relationship between art and business. The  encounter between the two actors investigates an issue common to both areas of production — creating value.
All production areas generate value. But is the process the same for industry, whether material or immaterial goods are being produced, as it is for art?  What are the differences and similarities? What happens when producers from both areas debate the principle, and take into account the logic of economics that prevails in society today?